Since 2019, Maneli Farahmand, a young doctor of Social Sciences of Religion originally from Iran and now living in Lausanne, has collaborated on various cultural and artistic projects with Iranian illustrator Parisa Baro. From this creative partnership was born MISSPERSI, the idea of a multicolored scarf inspired by the decorative motifs of the ancient Persian tradition but enriched with graphic elements drawn from typically Swiss Alpine landscapes.
The artistic duo approached us seeking support in developing one of these scarves dedicated to Ascona, a creation that Majid was happy to promote.
